{"id":807,"date":"2019-09-22T16:29:57","date_gmt":"2019-09-22T14:29:57","guid":{"rendered":"https:\/\/www.comll.cat\/per-comunicar-be-cal-posar-se-a-les-sabates-dels-altres-diu-julian-villanueva-en-el-xiv-congres-rescom-a-lleida\/"},"modified":"2019-09-22T16:29:57","modified_gmt":"2019-09-22T14:29:57","slug":"per-comunicar-be-cal-posar-se-a-les-sabates-dels-altres-diu-julian-villanueva-en-el-xiv-congres-rescom-a-lleida","status":"publish","type":"post","link":"https:\/\/www.comll.cat\/es\/per-comunicar-be-cal-posar-se-a-les-sabates-dels-altres-diu-julian-villanueva-en-el-xiv-congres-rescom-a-lleida\/","title":{"rendered":"Per comunicar b\u00e9 \u201ccal posar-se a les sabates dels altres\u201d, diu Juli\u00e1n Villanueva en el XIV Congr\u00e9s RESCOM a Lleida"},"content":{"rendered":"<p>La segona jornada del XIV Congr\u00e9s estatal de responsables de Comunicaci\u00f3 (RESCOM) dels col\u00b7legis de metges, que es va celebrar divendres al Parador El Roser de Lleida, va comptar amb les intervencions de Juli\u00e1n Villanueva, professor de l\u2019IESE Bussines School, i d\u2019Ana Isabel Cordob\u00e9s, especialitzada en dades i visualitzaci\u00f3. Paral\u00b7lelament, els congressistes membres de les juntes de govern van assistir a una taula rodona que va tractar <em>Com fer front a les not\u00edcies falses<\/em>.<\/p>\n<p>El professor Villanueva va recordar una cita de Philip Kotler a l\u2019inici de la xerrada: \u201cEl m\u00e0rqueting \u00e9s l\u2019art de trobar formes intel\u00b7ligents de col\u00b7locar el qu\u00e8 un fa. \u00c9s l\u2019art de crear un valor superior per als clients\u201d. La clau per comunicar b\u00e9 \u00e9s \u201cposar-se a les sabates de l\u2019altre\u201d, segons aquest ponent. Aix\u00ed mateix, va parlar de la import\u00e0ncia de la percepci\u00f3 en la creaci\u00f3 d\u2019una marca.<\/p>\n<p>Ana Isabel Cordob\u00e9s va presentar en el seu taller la \u201ccaixa d\u2019eines\u201d fonamental per adaptar el missatge al millor transmissor. Aix\u00ed va introduir els congressistes responsables de Comunicaci\u00f3 dels col\u00b7legis en l\u2019\u00fas d\u2019<em>Instagram<\/em>, <em>Watermark<\/em> per a l\u2019edici\u00f3 de v\u00eddeos, en aplicacions per a l\u2019elaboraci\u00f3 d\u2019infografies i gr\u00e0fics i en el <em>Mailchimp<\/em>, entre d\u2019altres app.<\/p>\n<p>El congr\u00e9s va finalitzar amb les intervencions del Dr. Seraf\u00edn Romero, president del Consell General de Col\u00b7legis Oficials de Metges, i Ramon Mur, president del Col\u00b7legi de Metges, en la cloenda. En el decurs d\u2019aquest acte, es va lliurar un simb\u00f2lic micr\u00f2fon al representant de la junta de govern del col\u00b7legi de C\u00e0ceres, entitat elegida per organitzar l\u2019edici\u00f3 del 2020.<\/p>\n<p>Per la tarda, un grup de congressistes van fer una visita guiada a la Seu Vella de Lleida<\/p>\n<p>.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18709\" src=\"https:\/\/www.comll.cat\/wp-content\/uploads\/sites\/3\/mg-4966-300x200.jpg\" alt=\"_MG_4966\" width=\"300\" height=\"200\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18713\" src=\"https:\/\/www.comll.cat\/wp-content\/uploads\/sites\/3\/mg-5002-1-300x200.jpg\" alt=\"_MG_5002\" width=\"300\" height=\"200\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La segona jornada del XIV Congr\u00e9s estatal de responsables de Comunicaci\u00f3 (RESCOM) dels col\u00b7legis de metges, que es va celebrar...<\/p>\n","protected":false},"author":1,"featured_media":808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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